This project focused on elevating a skilled craftsman’s online presence through a modern, design-led WordPress website. The website was built to showcase his portfolio, attract new clients beyond word-of-mouth, and reflect the quality of his work.
The primary goal was to redesign the website to better reflect the client’s craftsmanship, with a strong visual emphasis on completed work. A custom portfolio library was created to house a growing collection of project images, each carefully presented to highlight detail and quality. The design was clean and modern, with subtle, sleek animations used to guide attention and enhance engagement. All built responsively to perform seamlessly across mobile and desktop screens.
Alongside the design, I supported copywriting and SEO to refine content for the right search terms, helping the site appear in relevant queries and generate leads beyond personal referrals. Site structure and images were carefully optimized to boost loading speed and performance, ensuring smooth user experience. Hosted on a cloud server, the final site delivers fast load times and strong performance metrics, providing a polished platform to support the next stage of business growth.
