The objective was to revitalise the digital presence of Wxy., a brand that had been operating on a Shopify for several years.
While the business was established, the existing storefront reflected an older era of e-commerce, missing out on the drastic improvements in design flexibility and backend efficiency that Shopify has introduced in recent years. The goal was to deliver a high-performance, aesthetically modern website that aligned with current design trends while ensuring that the transition remained seamless and non-disruptive to their active customer base.
I kicked things off by matching the client’s inspiration board with a new theme that aligned with their brand while improving the navigation. After overhauling the site structure to ensure every page and collection was fully SEO-optimised, I performed a final app audit. I stripped away the clutter and integrated high-performance tools specifically chosen to scale traffic and sales.
The primary hurdle was the design - the client needed a visual overhaul without risking a dip in current performance or complicating daily operations.
Key challenges included:
The final result was a sleek, intuitive store optimised for both speed and discovery. Beyond the website design, I revamped the site’s app library to turn the store into a proactive sales engine.
Key implementations included:
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