The website gave the running club a digital foundation to grow its community, increase engagement, and start partnering with some of the most respected brands in the running world. The website was designed from scratch to showcase the club’s identity while making it easier for members to stay connected. A custom membership platform was implemented, allowing runners to sign up, manage their profiles, and access exclusive content and event info. The structure was built with scalability in mind, ensuring the club could grow its digital presence without limitations.
To support the club’s growth and goals, the platform was built using WordPress & WooCommerce. This allowed KMC to sell branded merchandise as well as ticketed events for special club occasions. This flexible setup gave them the ability to manage products, orders, and event registrations all in one place. The project also included integration with payment providers, making it easy for the club to securely collect payments and streamline operations. With these tools in place, the club was able to grow its revenue and build a more sustainable future.
As the club has continued to grow, I've revisited the website on a yearly basis, constantly looking for areas of improvement for both the club's members and the club itself.
I completed the project in 4 key stages:
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