Strategic SEO & AIO

Helping businesses get found by humans and favoured by AI.

The Search Landscape Has Changed. Has Your Strategy?

With the rise of AI-powered search engines and conversational assistants, your customers are searching differently and your brand needs to be where they are.

I combine traditional SEO with modern AI Optimisation to ensure your website is seen.

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Mastering Search Intent: Quality Over Quantity

Traffic is a vanity metric; sales are what matter. I focus on Search Intent, which is the "why" behind every search, moving away from broad, expensive keywords and towards high-value, specific phrases.

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General SEO: The Foundation of Visibility

Before getting fancy, I make sure your foundation is rock solid. My general SEO services ensure that search engines can read, understand, and trust your site.

  • Technical Audits:
    Clearing out the "code clutter" that slows you down.
  • Keyword Intelligence:
    Identifying the high-intent sentences your customers are actually using.
  • Authority Building:
    Creating a backlink profile that proves you’re a leader in your niche.
  • AIO (AI Optimisation):
    Structuring your data so AI platforms like Perplexity and Gemini recommend your products as the top solution.
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eCommerce SEO: Built Specifically for Shopify

Selling products requires a different approach than selling information or services. I specialise in Shopify-specific SEO that turns your product catalogue into a visible, search-ready collection.

  • Collection Page Power-Ups:
    Turning your collection pages into landing pages that rank for high-intent shopping terms.
  • Product Automation:
    Using Metaobjects and Metafields to show more than just a price and description.
  • Image & Video SEO:
    Ensuring your visual content shows up in the "Shopping" and "Images" tabs where today's shoppers spend their time.
  • Conversion-First Content:
    Writing product descriptions and additional content that satisfy Google's bots while convincing shoppers to click "Add to Cart".
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Custom running club website design

Strategic SEO that focuses on
Quality Over Clicks.

I don't chase empty impressions and clicks, instead focusing on the customers who are looking for exactly what you sell, ensuring your organic traffic actually converts into revenue.

Website Development Chester
  • Zero Result Gap Analysis
    ‍    Using Analytics, I audit your website data to find exactly what your visitors are typing in and why they didn't convert to customers.
  • Conversational AIO
    ‍    I integrate conversational queries throughout your website content, making your store the go-to authority for AI bots and voice search.
  • High-Intent Keyword Matrix
    ‍    Using Google Search Console, I analyse your current situation and look for hidden opportunities for valuable traffic growth.
  • Competitive Switch Strategy
    ‍    Using auditing tools like Ahrefs, I help create comparison content to position you above your competition.

Frequently asked questions

I’ve rounded up the most frequent questions about building high-performance websites to help you get the most out of your project.

01. What is the difference between SEO and AIO?

Think of it this way: SEO (Search Engine Optimisation) is about getting your website to show up in the list of links on Google. AIO (AI Optimisation) is about making sure AI tools like ChatGPT, Gemini, and Google’s "AI Overviews" actually mention and recommend your brand when a user asks a question. Today, you need both to be truly visible.

02. Why should I focus on "Search Intent"?

High-volume keywords are often "window shopper" terms. If you rank for "shoes", you get a lot of people who aren't ready to buy. If you rank for "waterproof trail running shoes for wide feet", you get someone with their credit card out. I focus on intent because it leads to a much higher return on investment (ROI).

03. Do I need a huge budget?

Not at all. With a targeted SEO and AIO strategy, I can help you carve out a space where you are the undisputed expert for your specific products, competing where the giants are too slow or too broad to follow.

04. Where are you located?

I'm based in Cheshire, working with Shopify brands across the UK. Being based in the North West allows me to provide a personal, "hands-on" service that large, faceless agencies simply can't match. Whether you’re local to Cheshire or elsewhere, I’m only a video call or a short drive away.
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Paddy has been an absolute pleasure to work with. He’s helped me fully design my website to drive engagement and is constantly suggesting ideas to tweak and improve my website to make it more user friendly. He is punctual, professional and easy to work with. I couldn’t recommend him enough to anyone looking to build a website or improve their current one.

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Kieran,
The Kilometre Club

Other Services

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Shopify development

Conversion-focused websites are built for speed, trust, and lead generation.

SaaS development
Cloud platform
MVP
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Website design

Professional, conversion-optimised websites tailored for business clients and lead generation.

Responsive
Lead Gen
eCommerce Websites

Social to sales

Strategic insights that align digital efforts with business goals.

Digital transformation
B2B marketing
KPIs

Take the first step toward online growth

Looking to grow your business with direction and confidence? I'm here to help.

Start a project today