Helping More Families Find The Puddle Project Through Smarter Web Performance.
The Puddle Project is a Warrington-based organisation doing genuinely important work — creating a safe, inclusive, and empowering environment for children, young people, and adults with Special Educational Needs and Disabilities (SEND). What started as a derelict, fly-tipped site has been transformed over ten years into a thriving nature-based provision, helping individuals grow, develop independence, and find their place in the world.
When the team came to me, they were ready to grow. A range of new services were being launched across both their children's and adult provisions, and the existing Wix site simply wasn't built to carry the weight of that ambition. The brief was clear: migrate to WordPress, bring all of the new content to life in a way that was engaging and on-brand, and do it without compromising the SEO foundations that had already been established.
This is a project I'm genuinely proud to have been part of. The more people The Puddle Project can reach, the more individuals and families they can support — and a well-built, high-performing website plays a real part in making that happen.
The client came with detailed content, passionate, and ready to go. My job was to take that material and give it the platform it deserved: a structured, visually engaging WordPress build that balanced strong design with technical performance.
The migration from Wix to WordPress required careful planning to protect the site's existing search visibility. Every URL, redirect, and metadata decision was made with SEO in mind, ensuring that the search equity built up over time wasn't lost in the move. Alongside the migration, performance was treated as a priority from day one — optimising images, streamlining code, and building pages that load fast on every device.
The result is a website that reflects the warmth and professionalism of The Puddle Project, gives their new services an online space, and is built to grow with them as the organisation continues to expand.
Migrating a live website always carries risk — and when an organisation's online presence directly helps vulnerable people find the support they need, that risk carries real weight.
The primary technical challenge was executing a clean Wix to WordPress migration without disrupting the site's existing search rankings. Wix and WordPress handle URL structures differently, which means a poorly managed migration can result in broken links, lost indexing, and a drop in organic visibility — exactly what a growing charity-sector organisation can't afford.
Beyond the technical migration, the project involved bringing a significant volume of new service content to life across multiple pages. Children's programmes, adult provision services, work experience pathways, and community partnerships all needed to be structured, styled, and presented in a way that was easy to navigate and visually compelling — without sacrificing page speed in the process. The image-heavy nature of the site made performance optimisation a critical consideration from the outset.
A structured, performance-led WordPress build that protected existing SEO while making space for everything new:
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