If you sell to shops, salons, cafes or other businesses, you'll know the drill. Someone emails an order, you check which price list they're on, you work out whether they've hit the minimum, you raise an invoice and then you chase it. It works, right up until it doesn't, usually the week you're busiest.
Shopify B2B fixes that by putting all of those rules into the store itself. Each business gets an account with its own prices, payment terms and order rules, so the right thing happens automatically every time they order. Your retail customers carry on shopping as normal and never see any of it.
The best bit is that it all sits in one Shopify admin. One set of products, one stock count, one place to see every order, whether it came from a trade buyer or someone browsing on their phone at 11pm.
Talk to me about B2BEach business gets an account with its own prices, payment terms and order rules, so the right thing happens every time they order. Your retail customers carry on shopping as normal and never see any of it.
Set each business up as a company, not just a customer. The buyer, the store manager and the accounts team can all order under one account, on the same terms, with the same order history.
Trade, distributor, overseas, or your favourite stockist who's been with you since day one. Everyone sees their own price and nobody sees anyone else's.
Let regulars pay on 30 or 60 days and ask new accounts to pay up front. It's set per company, so you can be flexible without keeping track of it all in your head.
Set minimum orders, case quantities and volume pricing, so buyers add the right amounts in the basket, not after you've emailed them to fix it.
Buyers can find their usual products fast and reorder without starting from scratch. Make it easy and they'll keep ordering direct.
Run wholesale alongside your normal shop with one set of products and one stock count, or go trade-only if that suits you better. I'll help you pick.
Until recently, proper B2B on Shopify meant paying for Shopify Plus, which priced a lot of smaller brands out. Not any more.
Shopify brought the key B2B features, including company profiles, custom catalogues and payment terms, to the Basic, Grow and Advanced plans. B2B discounts are now switched on by default too.
That's a big deal if you're a growing brand doing a bit of wholesale on the side. You can give your trade customers a proper ordering experience without jumping up to an enterprise plan. Not sure which plan you need? That's one of the first things we'll go through on our call.
Read: Shopify B2B is finally for everyone →The Eclectic Lifestyle Company's WooCommerce site kept falling over under the load, and their stockists were used to ordering on Faire. I moved them to native Shopify B2B, with every stockist keeping their history, terms and prices.
Most projects take 4 to 8 weeks. A smaller store can be quicker, depending on the size of your product catalogue.
Most of the B2B stores I build are moving from somewhere. Whatever you're on now, I'll bring your customers, prices and orders across so your stockists log in and everything is where they expect it.
Wholesale plugins on WooCommerce get slow and fragile as you grow. Moving to native Shopify B2B means one fast, reliable store with no plugins holding it together.
Read the case study →No more PDF price lists or "same as last time please" emails. Buyers log in, see their prices and order themselves, and you just pack and ship.
Talk to me about it →Keep Faire for finding new stockists if it works for you, and give the ones you already have an easier reason to order direct, so more of the margin stays with you.
See how migration works →
Every wholesale business is set up a bit differently, so I price B2B projects on what you actually need. These are the three things that make the biggest difference.
How many products and variants you sell, and how they're organised into collections.
How many companies, price lists, payment terms and order rules we need to set up.
Adding B2B to an existing Shopify store, building fresh, or migrating from WooCommerce, spreadsheets or Faire.
Every project includes training for you and your team. Tell me a bit about your wholesale and I'll send you a free, no-obligation proposal.
Get a proposal →
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Custom Shopify stores built for speed, search and sales, from launch to B2B.
Move from WooCommerce, Wix or Squarespace without losing products, orders or Google rankings.
Collection pages, product schema and Google Merchant Center set up to grow your organic sales.
