With strong momentum on social media, the business needed a website that could match their energy and help streamline operations. After carefully researching themes, one was selected to reflect their established brand personality and offer a clean, easy shopping experience. The project also explored subscription models for recurring meal plans and included app research to support events, local delivery logistics, and customer engagement.
Built on Shopify, the site was designed not just for launch, but for longevity. As a Shopify Partner, part of the focus was providing hands-on training and platform support, empowering the team to manage orders, update content, and make changes confidently. The result was a website that lightened their workload while laying the groundwork for sustainable, independent growth.
For this project, the goal was to take the business progress from Instagram and give it a proper home. By building a dedicated online store, I focused on smoothing out the experience for regular customers and decreasing the admin time opertionally. The website needed to match the brands energy and style they had built on instagram but more importantly act as a tool to help them grow and increase their customer base.
The primary challenge was the manual process of running a business through Instagram. Relying solely on social media meant every single sale required a back-and-forth conversation, leading to a lot of time spent organising orders. The new website needed to retain the personal feel of the instagram messaging, but reduce the time spent processing orders.
I built a professional Shopify store that acts as a 24/7 sales assistant, handling the heavy lifting so the owner doesn't have to.
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